Sales Promotion is aimed specifically at:

Sales promotion is specifically designed to boost immediate sales. This technique typically involves short-term incentives and strategies such as discounts, coupons, buy-one-get-one-free offers, and special events that encourage consumers to make a purchase right away. The main goal of sales promotion is to stimulate demand and increase cash flow in the short term, which helps businesses clear out inventory or introduce new products into the market.

While long-term brand loyalty, enhancing market research, and creating product uniqueness are important aspects of marketing, they do not capture the primary purpose of sales promotion. Long-term brand loyalty typically involves ongoing marketing efforts aimed at building relationships with customers, enhancing market research is related to gathering information about consumer preferences and behaviors, and creating product uniqueness focuses on differentiating a product from its competitors. In contrast, sales promotion zeroes in on incentivizing customers to buy now, making option B the most accurate choice.