What is referred to when consumers share their opinions about products or brands?

The term "Word of Mouth" refers to the process where consumers share their opinions, experiences, and recommendations about products or brands with one another. This form of communication is often considered highly influential because it originates from personal experiences and tends to carry more weight than traditional advertising. Consumers trust recommendations from friends and family more than promotional content, which can lead to increased brand awareness, credibility, and ultimately sales.

In contrast, content marketing involves creating and distributing valuable content to attract and engage an audience. While it can generate conversations, it doesn't specifically refer to the sharing of personal opinions. Social media buzz encompasses discussions that occur in online platforms but does not exclusively capture the idea of personal recommendations in the same organic manner as word of mouth. Public relations consists of managing a company's image and communications with the public, which may involve sharing company news or responding to concerns but doesn't focus specifically on consumer opinions and experiences.