What is the act of misleading consumers into believing something that is not true?

The act of misleading consumers into believing something that is not true is most accurately described by the term "Deceptive Conduct." This reflects a broad range of behaviors that may imply false information or mislead consumers about a product or service. Deceptive conduct encompasses various misleading tactics and practices that companies might use, such as exaggerating a product's capabilities or failing to disclose important information that could affect a consumer's decision.

While "False Advertising" specifically involves misleading claims made in advertisements, deceptive conduct can encompass misleading information delivered through various mediums, not just advertising. "Misrepresentation" generally refers to the legal aspect of presenting false information, often used in a context of contracts and agreements. "Fraudulent Activity" implies a legal offense with intent to deceive for personal gain, which is more severe and narrower in scope than the broader concept of deceptive conduct. Hence, "Deceptive Conduct" effectively summarizes the broader actions of misleading consumers without the legal implications or specific context of the other terms.