What is the process of estimating figures for the expected sales or costs in a business called?

The process of estimating figures for expected sales or costs in a business is called budgeting. Budgeting involves creating a financial plan that outlines projected income and expenses over a specific period, which helps businesses allocate resources efficiently and set financial goals. By using budgeting, businesses can anticipate future financial needs, manage cash flow, and make informed decisions about spending and investment.

In contrast, a cash flow statement is a financial report that tracks cash inflows and outflows over a certain period but does not specifically focus on estimates for future sales or costs. Break-even analysis is used to determine the point at which total revenues equal total costs, helping businesses understand when they will start making a profit, rather than estimating future figures. Segmentation refers to the practice of dividing a market into distinct groups of consumers with similar needs or characteristics and does not pertain to financial forecasting. Thus, budgeting is the correct term for the process of estimating expected sales or costs.