What is the term for charging different prices to different customers?

The term for charging different prices to different customers is differential pricing. This pricing strategy involves adjusting prices based on various factors, such as customer segments, geographic locations, or purchasing behaviors. It allows businesses to capture different levels of willingness to pay among their customers, maximizing revenue opportunities.

For example, in industries such as airlines or hotels, customers may pay varying prices based on how early they book or what time of the year they are purchasing. This strategy can help businesses optimize their sales and manage demand effectively. By utilizing differential pricing, companies can cater to different market segments, ensuring that both price-sensitive customers and those willing to pay a premium are served.