What is the term for the small text found in advertisements which often includes important details?

The term for the small text in advertisements that often contains important details is known as "fine print." This text plays a crucial role in providing essential information that might not be immediately obvious to the reader, such as terms and conditions, disclaimers, or specific limitations of an offer. Due to its smaller size, the fine print can sometimes be overlooked by consumers, emphasizing the importance of being thorough and aware of all aspects of an advertisement.

In marketing, the use of fine print serves to clarify the finer details that ensure transparency and mitigate any misunderstandings regarding the product or service being offered. This is particularly important in industries where contracts, warranties, or special offers are involved. The fine print can help protect both the consumer and the business by ensuring that all parties are informed about what is being promised or what limitations exist.

While "footnotes," "minor print," and "small print" might seem like reasonable alternatives, they do not carry the same established meaning and usage as "fine print" does in the context of advertisements.