What is the term for making decisions about short or medium-term actions in business?

The term for making decisions about short or medium-term actions in business is tactical. Tactical decisions focus on the implementation of strategies to achieve specific objectives within a defined timeframe, usually ranging from months to a few years. This contrasts with strategic decisions, which are long-term and involve the overall direction of the business.

Tactical decisions are essential for day-to-day operations and often include details on resource allocation, marketing strategies, and specific project management. Such decisions allow businesses to respond swiftly to changes in their environment, making adjustments that align with their strategic goals.

Operational decisions, while also important, deal with the day-to-day activities required to run the business and are more concerned with immediate management tasks rather than medium-term objectives. Long-term decisions focus on the overall vision and direction of the business rather than the short to medium timeframe covered by tactical decisions.