What is used to represent the financial strength of a business in a SWOT analysis?

In a SWOT analysis, financial strength is categorized under "Strengths." This refers to the internal characteristics of a business that give it an advantage over competitors in the market. When a business has solid financial resources, it allows for greater flexibility in decision-making, investment in new projects, and resilience against economic downturns. By recognizing financial strength as a key strength, businesses can leverage these resources to capitalize on market opportunities and enhance their overall competitiveness. The identification of strengths, including financial stability, is crucial for formulating effective strategies that utilize these assets to achieve business goals.