What term describes the group of consumers that a product is aimed at?

The term that best describes the group of consumers a product is aimed at is "Target Market." This concept refers specifically to the subset of consumers identified as the intended audience for a particular product or service. The target market is typically defined by various characteristics, such as demographics, interests, purchasing behaviors, and preferences, which help businesses tailor their marketing strategies to effectively reach and satisfy this specific group of buyers.

In the context of marketing, understanding the target market allows businesses to focus their resources on the individuals most likely to purchase their products, thereby increasing the effectiveness of their marketing efforts and improving sales outcomes. It serves as the foundation for developing targeted marketing campaigns that resonate with the audience.

While terms like "Target Audience" and "Market Segment" are related, they do not represent the same concept. The target audience may refer to a broader group that includes potential customers who might not be the primary focus of a product, while market segment pertains to the division of the broader market into smaller groups with similar characteristics. "Consumer Base" generally refers to all customers who regularly purchase a company’s products, which is a more inclusive term than the specific group defined as the target market.