What term is used for generating attention for a product or business?

The term that specifically refers to generating attention for a product or business is "publicity." Publicity involves efforts to communicate information about a product, service, or business to the public, typically through media coverage. This is often achieved through press releases, events, or other forms of outreach that are designed to create a buzz or attract interest without necessarily having to pay for the promotion.

Publicity differs from advertising, which involves paid placements to promote a product, and marketing, which encompasses a broader range of activities aimed at creating exchange relationships and providing value to customers. Public relations is also related but focuses more on managing the overall image and communication between an organization and its various stakeholders. While these terms can be interconnected, publicity is distinct in its emphasis on gaining attention organically through media and public interest.