Which of these is an aspect of marketing?

Marketing encompasses a wide range of activities aimed at understanding customer needs and promoting products or services effectively. Market research is a crucial aspect of marketing as it involves gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends. This research helps businesses identify customer preferences, assess demand for products, and make informed marketing decisions.

By conducting market research, companies can develop strategies that resonate with their audience, tailor their offerings, and optimize their marketing efforts to increase sales and market share. This foundational aspect of marketing informs many other strategies such as product development, pricing, and promotional tactics.