Which process involves attracting applicants for a job vacancy?

The process that involves attracting applicants for a job vacancy is recruitment. Recruitment encompasses all the activities associated with attracting, screening, and selecting qualified candidates for employment. This process can include using job postings, advertisements, referrals, and recruiting events to generate interest among potential candidates.

In the context of recruitment, the primary goal is to cast a wide net to ensure a diverse pool of applicants, which can lead to a better chance of finding the right candidate for the job. Successful recruitment strategies may vary based on the nature of the job and the specific skills required, but they fundamentally aim to draw candidates to the organization.

In contrast, selection refers to the process of evaluating and choosing from among those candidates who have applied, while screening involves reviewing applications to determine who meets the necessary qualifications for further consideration. Job analysis, on the other hand, is focused on examining the duties and skills related to a specific position rather than directly attracting applicants. Therefore, recruitment is the correct term for the process of bringing potential candidates into the applicant pool.