Which promotional method encourages customers to make an immediate purchase?

Sales promotion is specifically designed to create urgency and encourage customers to make an immediate purchase. This can include tactics such as discounts, coupons, limited-time offers, buy-one-get-one-free deals, or contests that prompt quick action from consumers. The primary goal of sales promotions is to stimulate short-term sales and boost consumer interest, leading them to buy right away rather than postponing their decision.

In contrast, advertising primarily aims to build brand awareness and communicate information over a longer period rather than driving immediate sales. Publicity focuses on gaining public visibility or awareness through media coverage, which may or may not translate into immediate purchases. Marketing is a broader term that encompasses all activities involved in promoting and selling products, including research, strategy, and development, and is not limited to promoting immediate purchases.